Saturday, April 10, 2010

Phattest Azz On The Web

Mass culture

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The mass culture is a phenomenon also concern that the greenhouse effect.
I define it as: corollary an ideology of profit multiplied by the sum of technology.

1 This ideology is closely linked to the development of technologies and more specifically to the industrial era. Otherwise it is impossible and therefore can not have developed during the Middle Ages or in ancient times. For example, if one can conceive of a certain mass culture in Roman times due to the inability of Rome to create original works of art, it never reached a level of expansion anarchic.
The phenomenon of "culturalization" begins with the invention of printing, which breaks with the principle of exchange (oral) to introduce the principle of diffusion (written). The exchange an engraved tablet is an oral gesture (because this support is not reproducible), while the multiplication of the same support that move from oral to written stage. This is not the writing that is transformative, but the fact of duplicate.

2 The means by which the spread of mass culture, eager to fill up public space, are necessarily technology. Thus, some facilities contemporary art has an associate interest in a technology. With the development of different serialization techniques and communication is the entire planet becomes "culture".
Profit itself is no more ideological than any social behavior. It is the ability (technical) to receive instantly the largest number that makes profit a totalitarian ideology, inextricably linking Marxism and capitalism .

3 Mass culture is primarily consumerist it is for generating ALL the stereotypes that are all ready to signal immediate storage - unlike the story mythological also caters to ALL but through archetypes, not stereotypes (*).
It is therefore, for the mass culture, to make available more low quality content or poor and never high quality content (which have no immediate impact).
Mass culture has for the first time, validated the concept of proven product without necessarily qualitatively or even utilities.

4 occupations highlighted in traditional culture (scholarly and popular) were:

- writers
- poets
- philosophers
- Musicians
- choreographers
- visual artists
-
teachers - researchers

occupations highlighted in mass culture are:

- journalists
- producers (movies and series)
- Actors
- technicians
-
publicists - the essayists
- singers
-
comedians - the Conservatives
- school inspectors
-
academics - the Association Executives

It goes without saying that I will refrain from judging the value of these occupations are sometimes brilliantly defeated the principle who brought them to the skies.

5 The identification of a unique form of expression becomes problematic in a world invested by mass culture.
1) Because the singular observation is less frequent because of "noise" caused by the continuous mass effect.
2) Because the singular creation is less and less possible in the long term "success" is conditioned by the search for the immediacy of the result (an opportunity, opportunity, promotion, advertising ).
The contemporary designer therefore has no chance to make a name for uncompromising mass culture. However, it is this culture that, paradoxically, is the source of the cult of the self characteristic of the artistic attitude since the Renaissance.

6 Mass culture is not always popular trend, as one might suppose at first. There is a mass culture tends learned that begins to generate its stereotypes:

1) In art
- abuse / destruction of meaning, parody, scientific references or "objective".
- instrumentalization of art from the 20th century.

2) In music
- instrumentalization of classical concert (especially opera).
- instrumentalization of traditional cultures, in promoting and developing the current "global". Instead of comparing trends original and different, one hybrid, through arrangements with nothing of traditional genres and styles (the aim being primarily "entertainment").

3) In science
- statistics, Docus extension, theme exhibitions.

4) In education
- relativization of the notions of difference and learning in favor of a theoretical egalitarianism whose sole purpose is to reduce freedom of action of teachers.

4) In the language
- infiltration of terminology borrowed from psychology, linguistics, computer science, the economic strategy (Franglais) - what might be called the "psycholangage.

7 If one ray the global phenomenon of mass culture, it inevitably sees the nervous system appear multinationals.
The double orientation of the subculture (which allows intensive commercial exchange at all levels of the system) is now well established:
- The growing relativization all forms of value other than market , Quantitative or societal (legal, philosophical, artistic, religious), which happens in intellectual circles to be a "challenge", a "culture of doubt."
- Introduction of the pleasure principle as the only alternative to relativism diffuse (in fact the only alternative to the fear of nothingness that seizes the economically strong countries to the global reality). The
KM (mass culture) is not a phenomenon reducible to a layer of majority who is devoid of "real" culture and who would be "mass". It actually takes all of society, including pell-mell Street public, TV show hosts, state officials and academics. The word "mass" must be understood as "globalization process" rather than "majority population". Purpose (occult) being duplicating everything, more technological means will be developed, and the mass effect will be noticeable. Only a global technology crisis (unlikely in the short term) could slow down and break such a process. Another solution is
awareness : return cons themselves the means used by the mass culture, dissociating the finality of the plea. This solution implies the existence of media at once powerful, critical and disinterested. But passed the denunciation of acts of economic and industrial barbarians, how to regain power in the very force which it is derived?



* Definition of an archetype: a set of symbols (characters, animals, objects, situations) this form of induction into the psyche of every individual.
Ex: the mother, the sky, the camel, the ship, birth, death, prison, release, the labyrinth, the treasure, the dragon, the door ...
Definition of a stereotype: reduction of an archetype to a function denied any relationship with the imaginary.
Ex:
- The ring is the engagement ring.
- The mother who becomes a nurse.
- The hero who becomes the champion of a sport.
- which becomes the temple in Olympia.

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